How do I add SEO-friendly meta titles, descriptions, and keywords to my products?
Optimizing product listings with SEO and Google Merchant Center details improves search engine visibility and enhances product discoverability on Google Shopping. Follow the steps below to set up SEO and Google Merchant Center information for your products in Shopaccino.
Outlined below are the essential steps to guide you through the process:
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Begin by logging into the Shopaccino Admin
Step-by-Step Guide
- On the product edit page, navigate to the “SEO and Google” tab.
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Add Custom SEO Fields
Fill in the following fields to improve search engine ranking and visibility:
- Meta Title – Enter a clear and keyword-rich title to improve search ranking.
- Meta Keywords – Add relevant keywords that match customer search queries.
- Meta Description – Write a brief but informative description to attract clicks from search results.
- SEO URL (Optional) – If you want to customize the product URL, tick the box labeled “Enable Editing of SEO URL” and enter a meaningful URL.
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Enter Google Merchant Center Details
To list your product on Google Shopping, fill in the following details:
- Google Product Category – Select the appropriate product category from the drop-down list.
- Gender – Specify the target gender (e.g., Male, Female, or Unisex) if applicable.
- Age Group – Choose the target age group (e.g., Adult, Teen, or Kids).
- Google Title – Enter a clear product title optimized for Google search.
- Google Description – Provide a detailed and keyword-rich product description.
- Google Color – State the product's color (use standard color names recognized by Google).
- Google Material – Mention the product's material (e.g., cotton, leather, etc.).
- Save Changes
Best Practices for Adding SEO and Google Merchant Center Details
- Use Relevant Keywords – Ensure that meta titles, descriptions, and keywords align with what customers are searching for.
- Avoid Keyword Stuffing – Use keywords naturally to maintain readability and avoid penalties from search engines.
- Optimize for Mobile – Keep descriptions and titles concise so they display well on mobile devices.
- Use Accurate Google Data – Ensure that product attributes like color and material match Google’s accepted formats for better product indexing.
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Note:
When entering Google Merchant Center details, make sure to select the most accurate product category to help Google index and display your product correctly. Providing detailed attributes like gender, age group, color, and material helps improve product visibility in relevant searches.
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Example:
If you're selling a “Red Cotton T-Shirt” for men, your meta title could be “Men’s Red Cotton T-Shirt - Comfortable & Lightweight” and the meta description could be “Soft and breathable red cotton t-shirt for men, perfect for casual wear.” In the Google Merchant Center section, you would select "Apparel & Accessories > Clothing > Shirts" as the product category, specify "Male" for gender, "Adult" for age group, and enter "Red" as the color and "Cotton" as the material.